Franchise Marketing Manager Job at the Coca-Cola Company

About the role

Franchise Marketing Manager job opportunity is available at Coca Cola Company for individuals who possess Bachelor’s Degree  

Responsibilities

Nigeria Marketing Plan Development & Implementation – 50%:

• Leads Annual Franchise Marketing & Commercial Business Planning – providing “end-2-end” business solutions that deliver “through the line” messaging to consumers/shoppers coupled with strong affordability & availability thought-leadership to deliver BP objectives across all categories and brands. (NSR growth/ Transactions growth/ Value Share / BLS)
• Develop the corresponding prioritized investment strategy deciding the allocation, post aligning all key stakeholders, and own overall management of DME for Nigeria. In addition, provide proactive / alternative marketing & commercial plans, budget management and contingency planning to deliver positive ROI and competitive disruption; thus requiring in-depth market understanding & agility.
• Owns Bottler Relationship on Marketing Strategy and Plans; leading regular operational & marketing excellence routines/discussions with Bottlers.
• Accountable for the successful implementation of the key projects identified within the Strategic Business Plan – including Communication, Innovation, RGM, and In-Store Messaging.  Lead, through Agencies / Direct Reports, the project management of all key programs, achieving support and approval from key Franchise, BU & Bottler stakeholders.  
• Ensuring timely launch and success of the innovation & RGM pipeline throughout the year; ensuring that all cross-functional members and Bottlers are aligned and working on-time to deliver the objectives and goals.
• Partner with all key Bottler and local community constituents to assess and mitigate any potential risks related to the programs’ implementation.
• Identify & leverage external and internal best practices as applicable to the specific Franchise programmes; harvesting the maximum learning and inform the development and activation of best in class programmes by the BU Central team.

People Management & Organizational Development – 30%:

• Provide Coaching & Development of Direct Reports (MM/SBM/BM/JBM/ABM) in achieving overall business objectives – National & Regional, while ensuring Associate Development continues on-track for capability development and career progression
• Leads a BU Marketing Leadership Team Project – typically includes leading a training capability project or offsite within the BU to tackle a significant marketing organization challenge.

Long-Term Market Strategy & Planning – 20%:

• Develops & Provides Thought Leadership On Portfolio Strategy – based on WABU/Nigeria Portfolio Strategy and Growth Plan – to develop Innovation & RGM Pipeline (Product, Pack, Equipment) to achieve long-term growth.
• Co-Lead with Franchise Performance & Planning Manager – key long-term strategic recommendations to the General Manager & WABU Marketing Director on How The Business Should/Will Grow.

Experience and qualifications

• Minimum: Bachelor’s Degree  
• Preferred: Master’s Degree – preferably MBA or Masters of Marketing

Related Job Requirements/ Qualifications:

• Minimum Years of Experience:  12-15 years within TCCC or Other Global FMCG company with a significant brand consumer/product roles. In depth understanding, knowledge and practical experience in consumer marketing and ideally sales/operations management.  Demonstrated people management both direct and in-direct over numerous years.
• This is a short term assignment for 11 months. From January 2020

Application deadline

10th December, 2019.

Application details

Do you meet the criteria listed above? Apply by clicking on the “Apply button below:

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WHO IS Coca Cola Company?

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.