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Content Writer (Hybrid) at Wdrbe – Lagos

Wdrbe is recruiting a Content Writer in Lagos on a hybrid contract basis, with one day in the office each week. The role will produce original, search-optimised content and support the company’s editorial, digital marketing and brand communications activities.

Key responsibilities

  • Research, write and publish five to seven original, SEO-optimised articles each week.
  • Develop and implement SEO and GEO content strategies, including keyword research, content planning and optimisation.
  • Repurpose content for Medium, Substack, LinkedIn and other digital platforms.
  • Create engaging content for social media, websites, landing pages and product communications.
  • Support newsletters, email marketing, public relations communications and campaign messaging.
  • Maintain an editorial calendar and ensure timely delivery of content.
  • Monitor content performance, analyse SEO metrics and provide actionable insights.
  • Maintain consistent brand messaging and editorial standards.

Requirements

  • Proven experience in content writing, copywriting or digital content marketing.
  • Excellent writing, editing, research and storytelling skills.
  • Strong knowledge of SEO, keyword research and content optimisation.
  • Experience creating content for multiple digital platforms.
  • Familiarity with content management systems and analytics tools.
  • Strong organisational skills and the ability to meet deadlines.
  • A portfolio of published writing samples is required.

Work arrangement: Hybrid, with one day in the office each week.

How to apply

Send your updated CV and portfolio or writing samples by email, using Application for Content Writer – [Full Name] as the subject line. Only shortlisted candidates will be contacted.

Email your application to lilian@wdrbe.com.

Deadline: Not specified; apply as soon as possible.

Check the employer and application instructions before sharing personal information.

About the employer

Wdrbe is a London-based fashion technology startup developing a digital wardrobe management platform.

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