Digital Marketer at ATAfrica – Nigeria (Hybrid)

ATAfrica is recruiting a Digital Marketer in Nigeria (Hybrid). The position has a hybrid work arrangement.

Responsibilities

Will have the following responsibilities

• Develop and implement online marketing strategies to drive traffic, user acquisition, and brand awareness.
• Manage and optimize PPC, SEO, SEM, and other online advertising campaigns.
• Analyze and report on performance metrics and provide actionable insights.
• Coordinate with content creators and designers to produce high-quality, relevant content for our target audience.
• Stay updated with digital marketing trends and potential new channels and strategies.
• Manage and oversee social media profiles and presence.
• Collaborate with sales and product teams to align marketing strategies with business goals.
• Conduct A/B testing and optimization of user experience for conversion funnels.
• Develop and manage email marketing campaigns.

Requirements

• Must have the following:
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, preferably within the tech industry.
• Proficiency with tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms.
• Strong analytical skills and experience with reporting and data analysis.
• Proficient in content marketing theory and application.
• Knowledge of SEO best practices and how to implement them.
• Excellent written and verbal communication skills.

Benefits

• Why ATAfrica?
• A chance to be part of a company pioneering the WealthTech industry in Nigeria with groundbreaking products
• Opportunities for professional growth and development.
• An inspiring and collaborative work environment.