Digital Marketer at Del-York Group – Victoria Island

Del-York Group is recruiting a full-time Digital Marketer in Victoria Island, Lagos, to develop data-led campaigns, grow digital audiences, generate leads and drive commercial performance across its diverse businesses.

Responsibilities

• Design digital marketing strategies aligned with brand goals and revenue across creative, technology, training and social impact operations.
• Plan and optimise organic and paid campaigns on Instagram, Facebook, LinkedIn, TikTok, X, YouTube and other platforms.
• Manage Meta, Google and LinkedIn paid advertising, targeting, budgets, conversion and return on spend.
• Develop campaign concepts, content calendars and coordinated messaging with communications and creative teams.
• Improve search visibility through SEO, keyword research and website-content optimisation.
• Build and optimise lead-generation funnels, landing pages, email campaigns, audience segmentation, retargeting and automation.
• Measure traffic, conversions, behaviour and campaign results using GA4, Search Console, Tag Manager and Meta Business Suite.
• Test creatives, messaging and landing pages and produce reports, dashboards and commercial recommendations.
• Research competitors and emerging channels, coordinate cross-business campaigns and evaluate marketing tools, integrations and AI solutions.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, Digital Media or related discipline.
• Five to seven years’ progressively responsible digital-marketing experience across growth-oriented organisations.
• Demonstrated campaigns with measurable audience, lead, conversion or commercial results.
• Hands-on proficiency with Meta Ads Manager, Google Ads, analytics, SEO, conversion optimisation, marketing funnels and retargeting.
• Experience with content-management systems, CRM, reporting and marketing automation.
• Ability to analyse campaigns, manage multiple brands, write copy and coordinate stakeholder teams.
• Portfolio showing successful campaigns and clear performance results.