Social Media Manager at Aman HMO – Abuja

Aman HMO is hiring a Social Media Manager in Abuja to plan and deliver social media campaigns, create engaging digital content, manage online communities and turn performance insights into measurable improvements.

Strategy and content

• Develop social media strategies and platform-specific objectives aligned with Aman HMO’s marketing priorities.
• Track audience interests, competitor activity and industry trends, refining campaign plans using results.
• Create and schedule informative graphics, carousels, short videos, reels, stories, educational posts and interactive campaigns.
• Write social media captions, scripts and calls to action, and maintain a structured publishing calendar.
• Keep all posts consistent with brand guidelines and work with designers, videographers and marketing colleagues on creative materials.

Community, leads and campaigns

• Respond professionally to comments, messages, enquiries and customer feedback across relevant social channels.
• Build audience engagement, identify prospective customers and refer sensitive service issues to the appropriate team.
• Collaborate with sales and business development colleagues on lead-generation campaigns and customer follow-up.
• Plan, monitor and optimise paid social campaigns within approved budgets when required.

Reporting and skills

• Monitor reach, impressions, engagement, audience growth, website visits, leads and conversion results.
• Prepare weekly and monthly performance reports and use insights to improve agreed social media KPIs.
• Relevant experience managing business social media accounts and delivering digital or content marketing activities.
• Strong writing, content production, knowledge of social platforms and analytics, and understanding of digital marketing and lead generation.
• Excellent organisation, attention to detail, communication and ability to work independently and with a team.
• Experience with paid social media advertising is an advantage.