Marketing Automation Specialist Vacancy at Kobobids

About the role

Marketing Automation Specialist job opportunity is available at Kobobids for individuals who possess Bachelor’s Degree.

Job Description

• The Marketing Automation Specialist is responsible for managing the marketing automation platform and fully leveraging its capabilities.
• Working closely with designers, developers and project managers this role will implement all programmatic and operational initiatives through Zoho.
• This person will have a strong foundation in marketing automation and will be tasked with creating, implementing and improving best practices ensuring continual enhancement of digital marketing efforts.
• The ideal candidate is technical, organized, results driven, has strong attention to detail and has a passion for digital applications.

Responsibilities

• Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Zoho such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

Experience and qualifications

• Bachelor’s Degree
• 3+ years marketing automation experience in Zoho or related platform
• Marketing Automation Certified Expert preferred, but not required
• Expert knowledge of database management concepts and best practices
• Strong working knowledge of Marketing Automation and CRM software
• Must have superior communication skills, both written and verbal
• Must be highly organized and self-motivated with a sense of urgency
• Bachelor’s degree in marketing or related field
• Strong independent project management skills
• Capable of handling multiple tasks with competing priorities under minimal supervision
• Able to think critically and exercise independent judgment and discretion Excellent attention to detail.

Application deadline

15th January, 2021

Application details

Interested and qualified candidates should send their CV to: humanresources@kobobids.com using the Job Title as the subject of the mail.

WHO IS Kobobids?

Kobobids is a gamified e-commerce company based in Lagos, looking to treat Nigerians to amazing deals on high quality products across various categories.