Brand Management Intern at Ideas Origin Media – Lagos

Ideas Origin Media is recruiting a Brand Management Intern in Lagos, Lagos State. The role will support brand strategy, content development, campaigns, social media and market research.

Key Responsibilities

Brand Strategy and Positioning

• Assist in developing and implementing brand strategies and marketing initiatives.
• Conduct market research to understand consumer preferences, industry trends, and competitor activities.
• Support initiatives that strengthen brand identity, visibility, and market positioning.

Content Creation and Management

• Assist in creating content for social media, websites, email campaigns, and other marketing platforms.
• Collaborate with graphic designers, copywriters, and content creators to develop brand-aligned materials.
• Ensure all content reflects the organisation’s brand voice, messaging, and visual identity.

Social Media and Digital Marketing

• Support the planning, scheduling, and publishing of social media content.
• Monitor audience engagement, comments, mentions, and online brand conversations.
• Assist with digital marketing campaigns to increase brand awareness and audience reach.

Market Research and Competitor Analysis

• Research competitors’ branding, marketing campaigns, products, and communication strategies.
• Gather customer feedback and market insights to identify opportunities for brand improvement.
• Prepare reports on market trends, audience behaviour, and competitor activities.

Campaign Planning and Execution

• Assist in coordinating brand campaigns, product promotions, events, and other marketing activities.
• Track campaign timelines, deliverables, and performance.
• Liaise with internal teams and external vendors to support the successful execution of campaigns.

Brand Identity and Consistency

• Ensure marketing materials adhere to established brand guidelines, including logos, colours, typography, and messaging.
• Assist in reviewing promotional materials before publication.
• Support the development and organisation of brand assets and marketing resources.

Performance Monitoring and Reporting

• Track key brand and marketing metrics, including engagement, reach, impressions, and campaign performance.
• Assist in preparing weekly or monthly marketing reports.
• Recommend improvements based on campaign results and audience feedback.

Administrative and Team Support

• Maintain organised records of marketing campaigns, brand assets, and research findings.
• Participate in brainstorming sessions and contribute creative ideas.
• Perform other brand management and marketing duties as assigned by the supervisor.