Email Marketing Specialist Vacancy at Vexceed Technologies Limited

About the role

Email Marketing Specialist job opportunity is available at Vexceed Technologies Limited for individuals who possess Bachelor’s Degree in Communications, Marketing, English, Journalism, or related field.

Description

• The company is currently recruiting for the role of a sharp, innovative, and experienced Emailing Marketing Specialist to join its growing digital marketing team.
• This individual will primarily implement and manage, email and marketing automation programs for multiple clients that span across various industries.
• While primary responsibilities will be related to email and marketing automation, he or she should be ingrained in digital culture and omni-channel marketing, and can work together with other channel experts to provide an integrated strategy for our clients across every aspect of digital marketing.
• If you’re looking to apply your expertise in Email and Marketing Automation and continue to grow your digital marketing skillset, then this is the position for you!
• Likewise, as an Emailing Marketing Specialist, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, dissemination of copy, automation, audience segmentation, A/B testing, analytics and reporting.
• Also, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings.

Responsibilities

Set-Up & Implementation:

• Conducting market research to better comprehend prevailing consumer behaviors
• Reviewing former clients’ campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele
• Design, support and execute email marketing campaigns to support communication to various customer segments and buyer personas
• Create and manage database segmentation to tailor campaign and program messages for targeted audiences across specific market segments, industries and roles
• Develop and implement lead-scoring rules based on online behavior, internal data, profiling, and other data points that show interest and intent
• Build and ensure on-time detailed program schedules – from kick-off to tracking codes, to client review to deployment; including managing stakeholder expectations and communicating project timelines
• Creating well-written copy that is free from mistakes.
• Collaborating with Graphic Designers to improve the appearance layout of outputs
• Manage creative development of email templates and landing pages with internal copywriter, designer and programmers
• Build program test plans. Perform and analyze A/B split testing for template formats, subject lines, and landing pages
• Set-up, test/QA and deploy email campaigns in various platforms
• Build lead capture forms and landing pages to support acquisition and tracking
• Monitoring and reporting on the utility of each campaign.

Strategy:

• Assist with relationship marketing strategy to develop acquisition, onboarding, nurturing, retention and win-back campaigns
• Work with the client and team to determine goals, target segments, campaign flows, content needs, and KPI requirements for each campaign
• Define client target audiences and buyer personas through data analysis, exploration, and customer segmentation
• Develop and manage automation workflows within a variety of email and marketing automation clients (MailChimp, HubSpot, Klaviyo, and more)
• Participate in journey mapping process to create best in class end-to-end customer experiences, from digital touchpoints to content topics and themes.

Reporting & Analysis:

• Monitor campaign performance and present results to clients in monthly and ad-hoc reporting
• Monitor, report and analyze performance to improve conversion rates, increase ROI, prevent contact fatigue, and optimize the content strategy and journey
• Manage email deliverability and ensure legal compliance (CAN-SPAM)

Experience and qualifications

Standard Qualifications:

• Bachelor’s Degree in Communications, Marketing, English, Journalism, or related field
• Excellent copywriting skills for marketing communications
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills to understand campaign performance (ROI analysis and recommendations)
• Proven email marketing experience.
• Experience doing research using multiple sources
• Working knowledge of content management systems such as WordPress.
• Proficient in all Microsoft Office applications.
• Excellent writing and editing skills in U.S.A and U.K style English
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills
• Ability to meet deadlines
• Confident articulating recommendations based on learnings, data and insights

Technical Qualifications:

• Digital marketing professional with minimum 1 year experience in Email and/or Marketing Automation
• Successful track record of building strategic digital concepts/programs, recommendations and tactics for clients and effectively executing programs
• Experience setting up campaigns in marketing automation systems (ex. HubSpot, Marketo, Eloqua, etc.) and/or ESP (ex. MailChimp, Responsys, Klaviyo, etc.)
• Experience integrating with CRM platforms, and utilizing CRM platforms to database management and analysis (ex. Salesforce, Zoho, HubSpot, etc.)
• Experience identifying and mapping data elements needed to drive personalized, relevant email experiences
• Experience integrating and extracting reporting from analytics platforms (ex. Google Analytics, Adobe Analytics).

Application deadline

Not Specified.

WHO IS Vexceed Technologies Limited?

Vexceed Technologies Limited is a digital technology service provider of digital marketing, Internet services, email & web portals, social network, Instant messaging, online games & entertainment, content, search, e-commerce, fin-tech, on-demand services, and mobile apps.