Social Media Manager at Afconrecruit Limited – Lagos (Hybrid)

Afconrecruit Limited is recruiting a creative and proactive Social Media Manager to lead its social media activities and grow the company’s digital presence across its business units.

Key responsibilities

Strategy and planning

• Develop and implement social media strategies aligned with the company’s brand and business objectives.
• Plan and manage content calendars across relevant platforms.
• Identify opportunities to grow the company’s online presence and improve engagement.

Content and community management

• Create, curate and publish posts, images, videos and stories in line with the company’s tone, branding and messaging.
• Monitor and respond to comments, messages and interactions across social platforms.
• Build positive relationships with followers and customers, escalating concerns to the appropriate internal teams where necessary.

Performance and trends

• Track, analyse and report reach, engagement, follower growth and other social media metrics.
• Use analytics to refine strategies and improve campaign performance.
• Provide periodic reports and recommendations to management.
• Stay current with emerging social media trends, tools and best practices, and recommend new ways to improve brand awareness and audience engagement.

Requirements

• Demonstrated experience managing social media accounts for a brand or organisation.
• Strong understanding of Instagram, X/Twitter, LinkedIn, Facebook, TikTok, YouTube and other major platforms.
• Excellent written communication and storytelling skills.
• Ability to work independently, take initiative and manage multiple tasks.
• Knowledge of social media analytics and performance-tracking tools.
• Familiarity with content-creation tools or design platforms is an advantage.
• Hands-on social media management skills, ownership of assigned responsibilities and professional workplace communication are essential.