Assistant Brand Manager at VIJU Industries Nigeria Limited – Abuja, Ogun and Lagos

VIJU Industries Nigeria Limited is recruiting a Assistant Brand Manager in Abuja (FCT), Ogun State and Lagos State.

Key Responsibilities

• Develop and execute strategies to increase brand awareness, credibility, and consumer trust.
• Manage the company’s presence across Facebook, Instagram, TikTok, X, and other relevant platforms.
• Monitor brand mentions, consumer feedback, media coverage, and emerging social media trends.
• Establish an early warning system and clear procedures for handling negative publicity and communications crises.
• Coordinate with customer service, quality assurance, sales, and legal teams to verify facts, address complaints, and prepare timely public responses.
• Build and maintain relationships with local media, influencers, industry experts, and business partners.
• Create clear, engaging content and maintain consistent brand messaging.
• Track campaign performance and public sentiment, and recommend improvements.

Requirements

• Relevant experience in brand management, public relations, or social media management.
• Experience in the food, beverage, or FMCG industry is an advantage.
• Strong understanding of Nigerian consumers, local culture, and the social media landscape.
• Proven ability to manage sensitive consumer complaints, negative publicity, or communications crises.
• Excellent spoken and written English; knowledge of Nigerian Pidgin or other local languages is an advantage.
• Strong communication, judgment, coordination, and execution skills.
• Ability to remain calm under pressure and respond effectively to urgent situations.
• A commitment to accurate, transparent communication and respectful treatment of consumers.