Business Development Representative at Backline Outsourcing – Jabi, Abuja

Backline Outsourcing is recruiting an on-site Business Development Representative in Jabi, Abuja, to identify North American staffing-agency prospects, qualify their needs and secure meetings for business development.

Job Description

• Backline Outsourcing is seeking an extremely competent, results-driven Business Development Representative (BDR) to join our team.
• The BDR will be responsible for conducting targeted, top-of-funnel business development outreach to staffing agency owners across North America.
• The primary focus will be identifying and engaging potential prospects, qualifying their interest and business needs, and securing qualified meetings for the Business Development Lead.
• This role requires someone who understands how to engage business owners professionally and thoughtfully.
• The successful candidate should be able to identify relevant business challenges through conversation, build relationships over multiple touchpoints, and create genuine interest without being overly aggressive or prematurely presenting solutions.

Key Responsibilities

• Identify and engage staffing agency owners and decision-makers across North America.
• Conduct targeted outreach using LinkedIn Sales Navigator and other appropriate platforms.
• Build and maintain targeted prospect lists based on company size, headcount, industry, and other relevant criteria.
• Initiate professional conversations and qualify prospects based on their business needs and level of interest.
• Recognize common staffing industry challenges, including accounts receivable delays, payroll pressures, cash-flow constraints, and growth limitations.
• Secure and schedule qualified meetings for the Business Development Lead.
• Manage calendars, inboxes, and meeting scheduling to ensure smooth handoffs.
• Maintain accurate and up-to-date records of all prospect interactions in the CRM.
• Follow up consistently with prospects through thoughtful, personalized communication.
• Develop and test different outreach messages to improve connection and response rates.
• Handle initial objections professionally and transition detailed operational, funding, or pricing questions to the Business Development Lead.
• Maintain a professional and empathetic tone when communicating with business owners and senior decision-makers.
• Work during North American business hours to ensure timely responses to prospects.

Requirements

• We are looking for an exceptionally competent candidate who can operate independently, communicate confidently with business owners, and consistently deliver measurable results.

Experience & Industry Knowledge

• Proven experience as a Business Development Representative, Sales Development Representative, Lead Generation Specialist, or similar role.
• Experience in B2B business development or outbound sales is required.
• Experience working with staffing agencies, recruitment companies, HR services, financial services, or related industries is highly desirable.
• Strong understanding of the staffing industry and the differences between temporary, contract, and permanent placements.
• Understanding of the operational and financial challenges commonly faced by staffing agency owners is an advantage.

Technical Skills

• Strong proficiency with LinkedIn Sales Navigator.
• Ability to build highly targeted prospect lists.
• Experience using LinkedIn InMail and other prospecting tools.
• Experience with CRM systems and maintaining accurate prospect records.
• Strong calendar and inbox management skills.
• Comfortable working with digital communication and scheduling platforms.
• Ability to track outreach activity, responses, follow-ups, and meetings booked.

Communication & Professional Skills

• Exceptional written and verbal communication skills.
• Excellent written comprehension and the ability to communicate naturally with U.S. and Canadian business owners.
• Strong professional judgment and emotional intelligence.
• Ability to communicate with senior-level decision-makers in a concise, confident, and respectful manner.
• Strong listening and questioning skills.
• Ability to identify a prospect’s pain points without immediately trying to sell a solution.
• Strong objection-handling and conversation-management skills.
• Ability to maintain relationships through multiple follow-ups without becoming overly aggressive or repetitive.
• Strong copywriting skills; experience with A/B testing outreach messages is an advantage.

Personal Attributes

Highly organized and detail-oriented.

Self-motivated and able to work independently.

Results-driven and comfortable working with measurable targets.

Strong sense of accountability and follow-through.

Professional, disciplined, and consistent.

Able to work in a fast-paced, performance-driven environment.

Extremely proactive and commercially minded.

Comfortable communicating with executives and business owners.

Willing and able to work North American business hours (EST–PST).

Location Requirement

Must currently reside in Abuja.

Must be willing to work fully on-site at our Jabi, Abuja office.

What We’re Looking For

This is not a basic cold-calling or generic lead-generation role.

We are looking for a highly capable BDR who can understand the audience, communicate intelligently with business owners, identify genuine opportunities, and consistently convert conversations into qualified meetings.