Digital Marketer at Deutsche Partners Holding Limited (DPH) – Abuja

Deutsche Partners Holding Limited is recruiting a Digital Marketer in Abuja to develop digital campaigns, strengthen its financial-services brand and generate qualified business leads.

Job Description

We are seeking a creative, analytical and results-driven Digital Marketer with 3–5 years of professional experience to strengthen DPH’s digital presence, enhance brand positioning, execute targeted digital marketing campaigns and generate qualified business leads that support the Company’s strategic and commercial objectives.

Job Purpose

To develop and execute data-driven digital marketing strategies that strengthen DPH’s brand positioning, enhance its digital presence, generate qualified business leads and support the company’s investment, advisory and business development objectives.

The role will translate DPH’s financial services, investment opportunities, research insights and corporate initiatives into compelling, compliant and results-oriented digital campaigns that engage institutional investors, government stakeholders, corporates and other target audiences.

Key Responsibilities

• Develop and implement digital marketing strategies aligned with DPH’s corporate objectives, service offerings and target markets.
• Plan and execute integrated digital campaigns across relevant channels, including LinkedIn, Instagram, Facebook, email marketing and the corporate website.
• Develop audience-specific campaigns to promote DPH’s investment banking, asset management, securities trading, private equity, trusteeship and advisory services.
• Create and coordinate compelling digital content, including campaign copy, newsletters, social media posts, short-form videos, infographics and promotional materials.
• Support the development and distribution of thought leadership content, research insights, market updates, executive communications and corporate publications.
• Design digital campaigns that attract qualified prospects, strengthen stakeholder relationships and support the company’s business development pipeline.
• Develop targeted campaigns for institutional investors, high-net-worth individuals, corporate clients, government agencies, development finance institutions and prospective partners, as appropriate to each service.
• Track campaign-generated leads and assess their progression into meetings, proposals, subscriptions or other relevant business outcomes.
• Monitor digital marketing performance using appropriate analytics and reporting tools, including Google Analytics, platform insights and campaign management systems.
• Track key metrics such as audience reach, engagement, website traffic, qualified leads, conversion rates, cost per lead and campaign return on investment, where measurable.
• Implement search engine optimisation (SEO) practices to improve organic visibility and attract relevant audiences.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication, Business Administration, Public Relations or a related discipline.
• Three to five years of relevant professional experience in digital marketing, preferably within financial services, investment management, consulting, fintech or a corporate B2B environment.
• Demonstrable experience planning and executing multi-channel digital marketing campaigns.
• Proven ability to generate, track and report on qualified leads and campaign performance.
• Experience managing corporate social media platforms, email marketing, website content and digital advertising campaigns.
• Professional certifications in digital marketing, analytics, SEO, social media marketing or related disciplines are an advantage.