Healthcare Sales & Marketing Executive at an Eye and Dental Clinic via Doheney Services – Gbagada, Lagos

An eye and dental care clinic in Gbagada, Lagos, is recruiting a Healthcare Sales & Marketing Executive to attract new patients, convert enquiries into appointments and grow clinic revenue. The full-time role involves direct marketing, referral development and performance reporting.

Patient acquisition and marketing

• Promote the clinic’s eye and dental services through field marketing, referrals, networks and suitable digital campaigns.
• Generate and qualify enquiries, secure bookings and follow up prospective patients who have not attended.
• Explain non-clinical service information and refer medical questions to qualified clinical staff.
• Build referral relationships with families, community groups and local businesses.
• Work with administration and clinicians to coordinate appointments and an effective patient journey.
• Promote preventive checks and approved clinic services while respecting patient confidentiality and advertising rules.

Performance and reporting

• Track new and self-paying patients, enquiries, appointments, attendance, conversions and marketing-related revenue.
• Evaluate campaign effectiveness, referrals, field activities and progress against monthly acquisition and revenue targets.
• Prepare regular management reports and suggest improvements to marketing activities.

Requirements

• A degree or HND in Marketing, Sales, Business Administration, Mass Communication or a related field is preferred.
• Previous direct sales, field marketing, customer acquisition or services-marketing experience.
• Healthcare services, medical sales, pharmaceutical sales, optical or dental marketing experience is an advantage.
• Ability to generate leads, convert enquiries into bookings, communicate persuasively and work face to face with prospective patients.
• Working knowledge of social media, office applications and digital communication tools.

Pay and benefits

• Monthly salary of ₦120,000.
• Performance-based commission on qualifying sales and patient acquisition under an agreed structure.
• Salary review after six months, subject to performance against agreed targets.