Digital Marketer (Male) at Universe Group Limited – Abuja

Universe Group Limited is recruiting a Digital Marketer (Male) in Abuja, Federal Capital Territory. The successful candidate will develop digital strategies that strengthen brand awareness, generate qualified leads, support sales and improve the company’s online presence.

Key responsibilities

• Develop and implement digital marketing strategies aligned with company objectives.
• Manage the company’s Instagram, Facebook, TikTok, LinkedIn and other relevant social media platforms.
• Plan and execute digital campaigns, prepare content calendars and maintain consistent brand communication.
• Manage Meta Ads, Google Ads and other paid campaigns, monitor budgets and optimise performance and return on investment.
• Generate qualified leads, research the market and competitors, and identify digital marketing opportunities.
• Monitor website traffic, social media engagement and campaign results; use analytics tools to prepare performance reports.
• Work with graphic designers, content creators, photographers and video editors to deliver digital content.
• Develop strategies to grow followers, engagement, website traffic and customer conversions; manage email marketing where applicable.
• Apply SEO practices, track emerging digital trends, maintain brand standards and respond professionally to online enquiries.
• Recommend improvements based on campaign data and customer behaviour.

Performance indicators

• Social media reach and engagement, qualified leads and website traffic.
• Advertising performance, return on investment, cost per lead and customer acquisition cost.
• Sales and conversions from digital campaigns, content quality and consistency, and monthly performance reporting.

Requirements

• Bachelor’s degree or relevant certification in Digital Marketing, Marketing, Communications or a related field.
• Three to five years of proven digital marketing experience.
• Practical knowledge of Meta Business Suite and Meta Ads Manager, Google Ads and Google Analytics.
• Experience with SEO, email marketing, lead generation, content planning and social media management.
• Knowledge of Canva, basic graphic design and content creation tools.
• Strong analytical, reporting and communication skills, with an understanding of branding, customer acquisition and online sales.
• Ability to work independently and deliver measurable results.