PR and Marketing Lead at CED Africa – Lagos

CED Africa is recruiting a full-time PR and Marketing Lead in Lagos to direct brand communications, B2B and B2C marketing, public relations and campaign performance.

Responsibilities

• Develop coordinated marketing strategies, campaign calendars, promotion plans and budgets for the group’s businesses.
• Manage brand messaging and public relations, including distinct communication strategies for Soundhous and HAUSBA.
• Plan digital marketing, lead generation, social and email campaigns and cooperate with Sales on lead handovers.
• Track campaign performance, customer feedback, conversions and return on marketing investment.
• Manage marketing automation, CRM data and available AI-supported tools for campaign delivery, reporting and process improvement.
• Coordinate events, product showcases, media partnerships, marketing shoots and other brand activities.
• Supervise the Digital Marketing Officer and coach the team to meet clear performance expectations.

Requirements

• Bachelor’s or master’s degree in Marketing, Mass Communication, Public Relations, Business Administration or a related discipline.
• At least eight years of relevant experience in marketing, brand communications, public relations or digital marketing, including leadership experience.
• Proven analytical approach to measuring digital, media and retail marketing outcomes and applying customer research.
• Strong B2C and B2B experience, lead management and marketing automation or CRM knowledge.
• Excellent copywriting, content strategy, storytelling, project management, communication and leadership abilities.
• Capacity to supervise budgets, campaigns, vendor partners and multiple deadlines.