Head of Marketing / Creative Lead at an Undisclosed Employer via Peopleplusng – Abuja (FCT) and Lagos

An undisclosed beauty, healthcare and wellness organisation is recruiting two Head of Marketing / Creative Lead positions across Abuja and Lagos through Peopleplusng to lead brand strategy, commercial campaigns and creative teams.

Job Summary

We are seeking an experienced Head of Marketing & Brand to strengthen brand positioning and drive commercial growth.

The successful candidate will translate business ambitions into a clear marketing strategy, compelling campaigns and measurable results. They will lead marketing and creative activities, strengthen market presence and develop initiatives that attract customers, improve retention and increase revenue.

This opportunity is suited to a marketing professional with relevant industry experience and a strong record of building brands, leading teams and delivering business growth.

Role Overview

The Head of Marketing & Brand will oversee marketing strategy, brand management, creative direction and campaign performance. The role combines strategic leadership with practical execution, including responsibility for guiding the marketing and creative team, managing budgets and ensuring that marketing activities support business objectives.

The successful candidate must understand how to build customer trust, communicate the value of products and services, and translate brand awareness into customer acquisition, loyalty and revenue.

Key Responsibilities

Marketing Strategy and Commercial Growth

• Develop and execute marketing strategies aligned with the organisation’s business priorities, revenue objectives and growth plans.
• Translate strategic goals into annual and quarterly marketing plans, campaign calendars, budgets and measurable performance indicators.
• Identify opportunities for market expansion, customer acquisition, repeat business and increased customer lifetime value.
• Work closely with sales, customer experience and operational teams to improve the customer journey from initial enquiry to conversion and retention.

Brand Management and Creative Direction

• Define and strengthen brand positioning, messaging and differentiation across products, services and customer touchpoints.
• Lead creative direction and maintain consistency in visual identity, tone of voice and brand communication.
• Oversee the development of marketing materials, digital content, photography, video and other creative assets.
• Ensure communications are accurate, credible and appropriate for their intended audiences, coordinating relevant internal reviews before publication.

Campaign Management and Product Launches

• Lead the planning and execution of integrated campaigns, product launches, service promotions and brand activations.
• Develop campaign briefs covering objectives, target audiences, messaging, channels, deliverables and success measures.
• Coordinate internal teams, agencies, creators and other partners to deliver campaigns on time and within budget.
• Review campaign results and apply insights to improve future marketing activities.

Digital Marketing and Customer Engagement

• Oversee digital marketing across relevant channels, including social media, paid advertising, search, email and website content.
• Develop initiatives that improve audience engagement, generate qualified leads and support customer conversion.
• Use customer feedback, market research and performance data to refine messaging, targeting and channel selection.
• Support retention programmes that encourage repeat purchases, service bookings, referrals and long-term customer relationships.

Partnerships and Market Development

• Identify and develop relevant retail, clinical, creator and brand partnerships.
• Evaluate partnership opportunities against brand alignment, commercial value and measurable outcomes.
• Monitor competitor activity, consumer behaviour and developments within the skincare, beauty, healthcare and wellness sectors.
• Recommend opportunities to strengthen market visibility, customer reach and brand credibility.

Team Leadership, Budget Management and Reporting

• Lead, coach and coordinate the marketing and creative team, establishing clear priorities, performance expectations and accountability.
• Manage marketing budgets and allocate resources according to business priorities and performance.
• Track marketing effectiveness using agreed measures such as customer acquisition cost, conversion rate, retention, campaign-attributed revenue and return on marketing investment.
• Present performance reports, insights and recommendations to management.
• Manage relationships with agencies, vendors and creative partners to ensure quality, timely delivery and value for money.
• Qualifications and Experience
• A degree in Marketing, Business Administration, Communications or a related field.
• At least 7 years of progressive marketing experience, including a minimum of 4years in a leadership role.
• Relevant experience in skincare, beauty, healthcare, wellness or consumer health.
• Demonstrated success in developing marketing strategies that strengthen brand positioning and deliver measurable business growth.
• Experience leading integrated campaigns, product or service launches and digital marketing initiatives.
• Proven ability to manage marketing budgets, evaluate campaign performance and make decisions using data.
• Experience supervising marketing and creative professionals and coordinating external agencies or partners.
• A portfolio or case studies demonstrating campaign objectives, the candidate’s responsibilities and measurable results.

Required Skills and Competencies

• Strong strategic thinking and commercial judgement.
• Excellent brand management, storytelling and creative direction skills.
• Sound understanding of digital marketing, customer acquisition and retention.
• Strong analytical, budgeting and performance reporting abilities.
• Effective team leadership, project management and stakeholder communication.
• Ability to balance creative quality with commercial objectives and delivery timelines.
• Strong organisational skills and the ability to manage multiple priorities.
• Good judgement when communicating skincare, beauty, healthcare and wellness products and services.

What the Role Offer

• Salary: N750,000 – N900,000 per month.
• Competitive remuneration.
• Performance bonuses.
• Professional development opportunities.
• The opportunity to shape brand direction and lead marketing initiatives that support business growth.