Lifecycle Marketing Manager at Renmoney – Lagos

Renmoney is seeking a hands-on Lifecycle Marketing Manager in Lagos to manage data-led customer journeys that improve retention, activation and customer lifetime value. The position reports to the Head of Retention & Lifecycle Marketing and involves direct ownership of programme execution and results.

Responsibilities

• Build, launch and manage always-on customer journeys across email, push notifications, SMS, WhatsApp and in-app messages, including onboarding, activation, renewals, cross-selling, upgrades and win-back programmes.
• Turn the Head of Retention & Lifecycle Marketing’s customer portfolio strategy into measurable execution plans, segment-based journeys and programmes addressing dormant users and retention gaps.
• Configure lifecycle flows and audience segments directly in the engagement platform, with robust data requirements, quality assurance, frequency limits and governance.
• Test messages and journeys through A/B or multivariate experiments and control-group holdouts, measuring incremental impact rather than relying only on clicks or opens.
• Track cohort retention, conversion, lifetime-value signals, reactivation and campaign return on investment; scale successful initiatives and discontinue ineffective ones.
• Develop nurturing programmes for SMEs and B2B segments, and collaborate with Product, Growth, Data Science and BI on churn prediction, segmentation, data quality and regulatory alignment.

Required experience and skills

• At least three years of hands-on experience in lifecycle marketing, CRM or customer retention; fintech or financial services experience is an advantage.
• Practical experience creating and launching customer journeys using Customer.io or comparable marketing automation tools.
• Understanding of experimental design, control or holdout groups and incremental performance measurement.
• Strong data analysis, segmentation, attribution and reporting skills, with experience using Mixpanel, Power BI, spreadsheets or comparable analytical tools.
• Project leadership and cross-functional collaboration, including managing several simultaneous lifecycle projects.
• Experience with B2C and SME/B2B lifecycle programmes, mobile engagement, WhatsApp Business, deliverability, AppsFlyer, statistical interpretation or Nigeria’s consumer/SME market is advantageous.
• An ownership mindset, comfort with rapid experimentation and a preference for scalable, data-driven customer engagement.

Benefits

• Competitive compensation and benefits, with opportunities to influence customer growth and retention.
• Exposure to marketing technology and experimentation, and collaboration with Product, Data, BI, Growth and Design teams.