Senior Product Marketing Manager at Canonical – Nigeria (Remote)

Canonical is recruiting a remote Senior Product Marketing Manager to lead go-to-market plans, product positioning and integrated campaigns for open-source software.

Role overview

Marketers at Canonical are brand stewards and demand creators.They transform complex open-source technology into messages, stories and strategies that shape the market understanding of our vision.

Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross-functional unit, contributing campaigns and insights that help the company learn and grow faster.

We have a bias for action, focus efforts on the most impactful activities and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.

At Canonical, the product marketing team is not just marketing products, we’re building the best Go-To-Market (GTM) engine in the open source world.

Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We’re growing fast and looking for a Senior Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing.

Key responsibilities

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

Requirements

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.

Benefits and working environment

• Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills.
• In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
• In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
• Fully remote working environment – we’ve been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events