Social Media Manager at Strivo Labs – Lagos

Strivo Labs is recruiting a Social Media Manager in Lagos to manage multiple brand accounts, develop content strategies and deliver measurable social-media performance.

Responsibilities

Social media strategy and account management

• Manage three to four social media accounts across different brands and industries.
• Develop brand-specific content strategies aligned with business objectives.
• Create monthly content calendars and weekly publishing schedules.
• Maintain consistent brand voice, positioning and visual identity across accounts.

Content planning and execution

• Develop engaging content ideas, campaigns and content series.
• Coordinate reels, carousels, graphics, stories and other social-media content.
• Write compelling captions, hooks, copy and calls to action.
• Coordinate with designers, videographers and content creators.
• Ensure content is approved, scheduled and published consistently.

Growth and performance

• Monitor engagement, reach, impressions, audience growth and content performance.
• Manage community interactions, comments and social-media enquiries.
• Identify opportunities to improve brand visibility and generate leads.
• Prepare monthly performance reports with insights and recommendations.
• Use analytics to improve content strategy and execution.

Client and campaign management

• Coordinate with clients and internal teams on content approvals and campaign delivery.
• Execute product launches, campaigns and promotional activities.
• Manage feedback, revisions and publishing timelines.
• Identify challenges proactively and recommend solutions.

Key Deliverables

• Monthly content calendars for all assigned accounts.
• Consistent publishing with at least 95% adherence to approved schedules.
• At least two weeks of planned content ready or in production.
• Daily coordination and supervision of social-media interns.
• Monthly analytics and performance reports for each account.
• Consistent account growth against agreed performance targets.
• Timely community management and professional client communication.
• High-quality content execution with minimal missed deadlines.

Requirements

• Two to four years of experience in social-media management or digital marketing.
• Proven experience managing multiple social-media accounts.
• Experience coordinating or supervising interns or junior team members.
• Strong copywriting, storytelling and content-planning skills.
• Proficiency in Instagram, LinkedIn, TikTok, Facebook and relevant social-media tools.
• Experience with Canva, Meta Business Suite and social-media analytics.
• Excellent organisation, communication and project-management skills.
• Ability to manage competing priorities and work independently.
• A proactive approach, with ownership of tasks and delivery.