Marketing Manager at Studyin – Victoria Island

Studyin is recruiting a Marketing Manager in Victoria Island, Lagos State.

Position overview

Lead the management of CRM recruitment campaigns and work closely with a team of student recruitment specialists to achieve enrolment numbers.

Work towards achieving Key Performance Indicators (KPIs) assigned by Management, focused on event delivery (fairs, conferences, open days, webinars), lead generation, attendance, enrolments, CSAT scores, campaign success metrics, social media followership, brand building, SEO, and website traffic.

Creating and leading recruitment activity to generate business and identify new recruitment markets and channels, ensuring continual development of new business and sustainability of existing channels.

Understand market trends and proactively identify challenges and opportunities that may aid marketing efforts

Develop and sustain business relationships with external partners including school counsellors and feeder institution

Plan and Co-ordinate recruitment activities, fairs and events through the development and execution of an integrated plan with associated targets and KPIs.

Provide weekly/monthly enrolment and marketing reports for the region

Lead, motivate, develop and inspire the Region Recruitment & Development team, structure their activity and performance to deliver results in line with operational budgets, providing clear objectives and managing performance against these