Associate Manager, Trade Marketing at BIC Nigeria – Lagos

BIC Nigeria is recruiting an Associate Manager, Trade Marketing in Lagos to develop and execute category and channel strategies, strengthen distributor capability and improve in-store execution across the Nigerian market.

Key responsibilities

• Develop annual trade marketing plans by category, channel and customer, aligned with the cluster’s growth priorities and Nigeria’s stationery business.
• Adapt global and regional brand strategies for Nigerian traditional trade, wholesalers, sub-distributors and emerging retail channels.
• Identify opportunities to improve product assortment, distribution, store visibility, consumer recruitment and category penetration.
• Coordinate marketing activities with distributors, including merchandising, point-of-sale materials, activations and promotions.
• Coach distributor teams and strengthen their marketing and merchandising practices.
• Set execution standards, inspect in-store activity and take corrective action where necessary.
• Manage trade marketing expenditure, quarterly budget phasing and return on investment.
• Monitor sales growth, distribution, volume and value share, activation effectiveness and other commercial indicators.
• Conduct retail visits, competitor price checks and value-chain analysis to generate recommendations for the sales and marketing teams.
• Collaborate with Marketing, Sales, Supply and regional colleagues on plans, reporting and market intelligence.

Qualifications and experience

• University degree in Marketing, Business, Engineering or an equivalent discipline.
• At least five years of trade marketing experience in an FMCG company.
• Fluent spoken and written English, with strong Microsoft Office, Excel and PowerPoint skills.
• Understanding of Nigerian traditional trade, sub-distribution, modern trade and shopper behaviour.
• Ability to design trade campaigns, analyse market data, manage budgets and engage distributors and customer organisations.
• Exposure to multi-market or distributor-led markets, including Egypt, is an advantage.
• Knowledge of revenue growth management, merchandising agencies, POSM suppliers, sales or account management is beneficial.
• Strong presentation, stakeholder management, problem-solving and project execution skills.