Head, Brand, Marketing & Communications at IT Horizons Limited – Lagos

IT Horizons Limited is seeking a Head of Brand, Marketing & Communications in Lagos to lead Group-wide positioning, corporate reputation, go-to-market programmes and marketing performance across ITH Holdings.

Key responsibilities

• Develop brand architecture, market positioning, identity and governance standards across Group businesses.
• Translate growth and revenue priorities into integrated marketing, demand generation, account-based and customer-engagement plans.
• Work with sales, presales and business leaders on value propositions, credentials, case studies and commercial campaigns.
• Lead public relations, executive thought leadership, stakeholder messaging, corporate announcements and crisis communications.
• Oversee website, social media, editorial planning, digital content and brand engagement using analytics and social listening.
• Build customer advocacy, employer-brand and employee-engagement programmes with relevant teams.
• Manage events, sponsorships, partnerships and market visibility initiatives against measurable commercial objectives.
• Establish performance reporting for brand reputation, pipeline contribution, digital engagement, campaign return and marketing investment.
• Own approved budgets, vendor and agency performance and procurement controls.
• Lead and develop brand, communications, content, digital and creative staff; coordinate across executives and business entities.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Business, Public Relations or a related field; an MBA, MSc or relevant professional certification is advantageous.
• At least ten years of progressive brand, marketing or corporate communications experience, including significant leadership responsibility.
• Proven B2B, technology, professional-services or comparable marketing strategy experience.
• Demonstrated strength in PR, corporate communications, campaign management, digital marketing and stakeholder engagement.
• Ability to manage budgets, agencies, marketing analytics, executive relationships and reputational risk.
• Strategic commercial judgment, leadership, creativity and the ability to influence multiple business units.

Reporting

The position reports to the Group Managing Director/CEO and leads the brand and communications team, including specialist, officer and digital/content resources.