Job details
Digital Marketing Executive at Rome Business School Nigeria – Ikeja, Lagos
Rome Business School Nigeria is recruiting a full-time Digital Marketing Executive in Ikeja, Lagos. The role develops digital campaigns, generates student-enrolment leads and strengthens the school’s online presence.
Job Description
We’re seeking a Digital Marketing Executive to optimize campaigns, generate qualified leads, and strengthen our institution’s digital presence.
Key Responsibilities
- Drive student recruitment and enrollment growth through effective digital marketing initiatives across major online platforms
- Monitor and evaluate campaign performance to ensure optimal reach, engagement, and conversion outcomes
- Maintain a strong, user-friendly institutional digital presence that supports academic information delivery and brand credibility
- Ensure digital messaging and promotional materials are aligned with institutional objectives and intake timelines
- Deliver periodic performance insights to support strategic decision-making and continuous improvement
- Support institutional visibility through market awareness and competitive landscape assessments
- Maintain consistency and accuracy in institutional marketing materials across digital and print channels
- Work collaboratively with internal teams to strengthen student experience, communication effectiveness, and institutional reputation
Requirements
- BSc, HND, or OND in Marketing or a related field
- Minimum of 3 years’ experience in digital marketing, preferably within the education sector
- Strong Excel skills and experience using CRM systems (e.g., Zoho) for student lead tracking
- Hands-on experience with SEM, Facebook, Instagram, LinkedIn, and social media management
- Knowledge of email marketing
- Familiarity with marketing research tools such as SEMrush
- Strong communication skills with an understanding of communication philosophy
- Relevant marketing certifications are an added advantage
What We Offer?
- Exposure to multi-channel digital marketing and data-driven decision-making within the education sector
- Continuous learning through hands-on campaign optimization, analytics, and market research
- An inclusive workplace that values ideas, innovation, and continuous improvement
- Opportunity to build a strong portfolio of education-focused digital marketing achievements
- Competitive salary aligned with experience and qualifications
- A collaborative and international work environment.
- Structured work environment with access to necessary tools and resources
How to apply
Email your updated CV and application using the exact subject Digital Marketing Executive.
Only shortlisted candidates will be contacted.
Email your application to HR@romebusinessschool.ng.
Application deadline:
Check the employer and application instructions before sharing personal information.
About the employer
Rome Business School Nigeria is an Ikeja-based managerial training and research institution affiliated with Rome Business School in Italy. It provides training to entrepreneurs, managers and professionals and seeks to connect academic learning with workplace and business skills.
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