Job details
Digital Marketing Executive at KOKO Group – Lagos, Lagos
KOKO Group is recruiting a full-time, on-site Digital Marketing Executive in Lagos to develop paid advertising, social media and digital content campaigns.
Performance marketing
- Plan and optimise campaigns on Facebook, Instagram, Google, TikTok and YouTube.
- Manage advertising spend and conversion performance, track return on advertising expenditure and implement retargeting.
- Use Google Analytics, Meta Business Suite, Facebook Pixel and CRM data to assess campaign results.
Content, SEO and customer engagement
- Create social media content strategies and collaborate with designers, creators, influencers and partners.
- Manage website search optimisation, landing pages, product pages and traffic performance.
- Run email, WhatsApp and SMS marketing campaigns, including automated lead nurturing and retention.
- Report weekly and monthly on audience growth, campaign KPIs and commercial impact.
Requirements
- Bachelor’s degree in Marketing, Business or a related discipline and at least three years in digital marketing.
- Experience with paid search and social campaigns, SEO, analytics, email marketing and content strategy.
- Familiarity with Google Analytics, Meta Business Suite, Klaviyo, Mailchimp or similar tools.
- Analytical creativity, strong communication, teamwork and capability to work across functions.
How to apply
Email your Letter of Application and detailed CV, using “Digital Marketing Executive” as the email subject.
Deadline Not specified, apply as soon as possible
Email your application to careers@kokointernet.com.
Check the employer and application instructions before sharing personal information.
About the employer
KOKO is an international media, information and services group operating across three continents. It brings its media and information expertise to products and services for different sectors.
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