Brand and Communications Specialist at Ubulu Africa – Lagos

Ubulu Africa is recruiting a Brand and Communications Specialist in Lagos to manage brand communications across its priorities, programmes, products, launches, events and partnerships.

Key responsibilities

• Develop and manage practical brand and communications plans aligned with the organisation’s priorities, programmes, products, launches, events and partnerships.
• Shape and maintain the organisation’s brand voice, core messages, positioning and narrative across communication channels.
• Write, review and edit content for social media, newsletters, websites, campaigns, announcements, media materials and other channels.
• Identify stories from programmes, research, results, people and partnerships, and turn them into engaging written and multimedia content.
• Plan and manage digital and campaign communications, including content calendars, publishing, audience engagement and performance reviews.
• Lead communications for programme launches, innovation challenges, events, research releases, product updates and key milestones.
• Prepare creative briefs and coordinate visual, video and other communication assets with internal and external creatives.
• Work with Programmes, Engineering, Operations and Leadership to identify communication needs and integrate them into delivery plans.
• Build relationships with media, ecosystem platforms, communities and partners to strengthen the organisation’s visibility.
• Prepare press releases, media briefs, talking points, case studies, profiles and other external communications when needed.
• Track reach, engagement, campaign response, website activity and media visibility, using insights to improve future communications.

Requirements

• At least five years’ relevant experience in brand communications, corporate communications, content, public relations, marketing communications or a related role.
• Demonstrated experience planning and delivering communications strategies and campaigns across multiple channels.
• Excellent writing, editing and storytelling skills, with the ability to communicate clearly to different audiences.
• Ability to research complex subject matter and turn it into simple, useful communication.
• Strong understanding of brand positioning, messaging, tone of voice, audience needs and storytelling.
• Experience managing digital content across social media, websites, newsletters or similar channels and using performance metrics to improve results.
• Experience with media relations, press materials, external communications or visibility through relevant platforms and networks.
• Ability to build relationships with media, partners, communities and other external stakeholders.
• Experience developing creative briefs and coordinating designers, videographers, agencies, freelancers or other creative partners.
• Strong planning, organisation, judgement and attention to detail, with the ability to manage multiple priorities and deadlines.
• Ability to work strategically and operationally, take initiative and carry work from idea to delivery.
• Experience with innovation, technology, development, social impact or ecosystem organisations is an advantage.