Brand Strategist at Isaacworthub LLC – Lagos

Isaacworthub LLC is recruiting a Brand Strategist in Lagos to develop insight-led strategies that strengthen brand positioning, guide campaigns and create engaging audience experiences.

Responsibilities

• Develop brand positioning frameworks, strategic narratives and communication approaches that support client business objectives.
• Turn consumer research, market findings and cultural trends into practical brand and experiential marketing strategies.
• Prepare strategic and creative briefs for campaigns, events, activations and integrated brand experiences.
• Define target audiences and identify their behaviours, motivations and relevant engagement opportunities.
• Collaborate with creative, accounts, production and business development teams to deliver consistent campaign strategies.
• Contribute to pitches, client presentations and strategic advisory engagements.
• Assess campaign performance, audience engagement and brand outcomes; recommend improvements.
• Monitor competitors, industry developments, new technologies and changing consumer expectations.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Advertising or a related field.
• Four to seven years’ experience in brand strategy, advertising, marketing communications or experiential marketing.
• Strong grasp of brand positioning, research, consumer insight, integrated campaigns and commercial objectives.
• Ability to translate business goals into compelling creative strategies and clear presentation materials.
• Excellent analytical, storytelling, briefing, presentation and cross-team collaboration skills.
• Agency experience in advertising, creative services, experiential marketing or brand consulting is an advantage.

Measures of Success

• Distinctive brand positioning and relevant campaigns informed by audience insight.
• Meaningful strategic contributions to pitches and client relationships.
• Improved engagement and a clear link between creative execution and client objectives.