Brand and Marketing Manager at People Capacity Management – Lagos

People Capacity Management is recruiting a Brand and Marketing Manager in Lagos to lead brand positioning, media relations, digital campaigns, B2B marketing and corporate communications.

Job Summary

As Brand & Marketing Manager, you will lead the development and execution of integrated marketing strategies to strengthen brand positioning, drive B2B engagement, and enhance visibility through digital marketing, media, and public relations.

You will ensure consistent brand storytelling while delivering measurable business growth.

Key Responsibilities

• Develop and manage PR strategy, media relations, and press coverage.
• Build relationships with journalists, industry publications, and media houses.
• Develop and implement a comprehensive brand strategy that aligns with the organisation’s mission and business goals.
• Ensure consistency in brand messaging, tone, and visual identity across all communication channels.
• Strengthen the organisation’s brand presence within the professional services and corporate learning market. • Manage the organisation’s brand assets, guidelines, and communication standards.
• Design and execute B2B marketing strategies to generate qualified leads.
• Manage marketing funnels (awareness → consideration → conversion)
• Drive content marketing strategy (whitepapers, case studies, webinars).
• Position the company as an industry authority.
• Oversee the organisation’s digital platforms, including website, social media channels, newsletters, and online campaigns.
• Develop content strategies that highlight the organisation’s expertise, thought leadership, and impact.
• Drive content marketing strategy (whitepapers, case studies, webinars).
• Position the company as an industry authority. • Manage the development of marketing materials including brochures, training catalogues, presentations, and proposals.
• Identify and manage strategic partnerships and industry collaborations.
• Coordinate marketing efforts for organisational events and industry engagements.
• Support the promotion of corporate training, conferences, workshops, and public learning programmes.
• Conduct market research to understand client needs, industry trends, and competitor positioning.
• Provide insights that inform product development, service positioning, and marketing strategies.
• Work closely with programme teams, consultants, and leadership to align marketing with business objectives.
• Coordinate external vendors, including designers, media partners, and digital marketing providers.

Qualifications

• Interested candidates should possess a Bachelor’s Degree with 5 – 8 years experience.