Brand & Marketing Specialist at VFD Microfinance Bank – Lagos

VFD Microfinance Bank is recruiting a Brand & Marketing Specialist in Lagos to support its brand strategy, marketing communications and public profile across financial services, capital markets and fintech.

Key responsibilities

• Plan and implement marketing and brand strategies that support the organisation’s objectives.
• Maintain consistency across the organisation’s visual identity, messaging and communication channels.
• Create and manage content for the website, social media, newsletters and other communication platforms.
• Translate financial market information into clear content for different audiences.
• Monitor campaign results, website traffic and digital engagement.
• Prepare press releases, corporate announcements, speeches and executive communications.
• Coordinate with internal teams to maintain consistent editorial standards.
• Support media relations and monitor public coverage of the organisation and capital market activities.

Requirements

• A bachelor’s degree in Marketing, Mass Communication, Public Relations, Business Administration, Advertising or a related field.
• Four to seven years of experience in brand management, marketing communications, content and communications, digital marketing or public relations.
• Experience managing corporate brands, digital platforms, marketing campaigns and events.
• Strong writing, editing, presentation and project management skills.
• Proficiency in Microsoft Office, content creation and design tools, social media platforms and analytics tools.
• Experience in financial services, banking, capital markets or another regulated industry is an advantage.

Work structure and development

• Opportunities for career development and advancement across the organisation.
• Exposure to cross-sector and cross-border business activities within VFD’s ecosystem.
• A work culture that promotes entrepreneurship, innovation and collaboration.