Branding, Marketing and Communications Manager at IfeanHealth Nigeria Limited – Oshodi/Isolo, Lagos

IfeanHealth Nigeria Limited is recruiting a full-time Branding, Marketing & Communications Manager in Oshodi/Isolo, Lagos. The successful candidate will strengthen the company’s brand, develop growth-oriented campaigns and ensure clear, professional communications across marketing channels.

Responsibilities

• Develop and maintain brand identity, positioning and guidelines across company locations and communications.
• Plan and execute brand and marketing strategies that support business growth, awareness, enquiries and patient and referral-partner engagement.
• Identify market trends and opportunities for brand growth and support commercial and business-development lead generation.
• Develop marketing initiatives for the company’s prosthetic and orthotic products and services.
• Manage corporate communications, public relations, press releases, newsletters, company announcements and publications.
• Build relationships with media platforms, industry stakeholders, partners and organisations.
• Create compelling brand and patient-impact stories while maintaining accurate, professional messaging.
• Oversee website, social-media and digital-content strategies and production of videos, graphics, articles and promotional campaigns.
• Track audience engagement and digital campaign performance and use analytics to improve results.
• Coordinate internal teams and external creative partners, manage budgets, timelines and marketing KPIs, and report results.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, Business Administration, Branding or a related field.
• Four to six years of relevant branding, marketing and corporate-communications experience.
• Proven record of developing and executing successful brand and marketing strategies.
• Strong knowledge of digital marketing, social media, content strategy and public relations.
• Excellent writing, speaking, storytelling, project management, leadership and organisation.
• Ability to analyse data, assess campaign results and make informed decisions.
• Proficiency in digital marketing, analytics and content-management tools.
• Experience in healthcare, medical technology or a related sector is an advantage.
• Strategic thinking, creativity, stakeholder management, proactivity and attention to detail.