Storytelling and Narrative Lead (Remote, EMEA) at Canonical

Canonical is recruiting a remote Storytelling and Narrative Lead based in the EMEA region to guide its content marketing team, strengthen brand narratives and improve the effectiveness of content production.

Responsibilities

• Develop and implement a content strategy aligned with Canonical’s business goals, search performance and brand positioning.
• Manage the content calendar and production process, establish clear standards and improve reuse and automation.
• Supervise quarterly content planning and coach content specialists in high-quality narrative development.
• Collaborate with product, marketing, web and growth engineering teams to optimise content for search and generative AI engines.
• Track content performance against KPIs and use analytics to identify improvements.
• Coordinate messaging and campaign support across the business.

Requirements

• At least five years of professional content experience, preferably in technology, and a minimum of two years managing people or leading a team.
• A bachelor’s degree in Marketing, Communications or a related field.
• Demonstrated ability to write compelling, authoritative content; applicants must provide a writing portfolio.
• Applied expertise in SEO and generative engine optimisation (GEO), with experience using relevant tools and content calendars.
• Strong project management, production process design, interpersonal and cross-functional collaboration skills.
• Interest in technology and open source, analytical thinking, attention to standards and ability to improve processes.

Benefits and working environment

The role is fully remote. Canonical describes an annual learning and development budget of US$2,000, yearly compensation reviews, recognition rewards, annual leave, parental leave, an employee assistance programme and opportunities for periodic in-person team gatherings. Annual bonuses or sales incentives may apply to certain roles depending on eligibility.