Digital Strategist – Team Lead at Octoplus Marketing Group – Lagos

Octoplus Marketing Group is recruiting a full-time Digital Strategist – Team Lead in Lagos to plan and direct client digital campaigns, develop content strategies and oversee digital project delivery.

Key responsibilities

Digital strategy and campaigns

• Develop and lead digital marketing strategies aligned with clients’ brand objectives, business goals and briefs.
• Plan and manage campaigns across websites, social media, display advertising and other suitable digital channels.
• Oversee digital projects, including website launches, web applications, online tools and advertising campaigns.
• Manage performance marketing activity, including paid media targeting, testing, bidding and budget utilisation.
• Monitor click-through rates, cost per click, conversions, acquisition costs and return on advertising spend to improve outcomes.

Content, copywriting and storytelling

• Develop content plans and calendars for websites, social media and other digital platforms.
• Coordinate blogs, press releases, podcasts, infographics, videos and other campaign assets.
• Write and edit advertisements, headlines, slogans, website copy and promotional content based on creative briefs.
• Work with creative teams to align written content, scripts and visual concepts.
• Maintain brand consistency and analyse content performance to improve engagement.

Team collaboration and reporting

• Coordinate delivery with Digital, Creative, Experiential, PR and other teams to meet client expectations.
• Translate client briefs into practical execution plans and manage projects through deployment.
• Monitor campaign and project progress, client commitments and project-related receivables.
• Prepare performance reports, identify trends and recommend improvements to strategies and campaigns.

Requirements

• Bachelor’s degree in Social Sciences, Arts or a creative discipline, with at least a Second-Class Upper (2:1).
• Two to three years of relevant professional experience.
• Digital marketing, graphic communication and storytelling abilities, with knowledge of online content strategy and creation.
• Strong writing, editing, proofreading, research and presentation skills.
• Creativity, the ability to develop original ideas and experience with search engine optimisation (SEO).