Head of Marketing at an FMCG Company via Bradfield Consulting – Lagos

An FMCG company is recruiting a Head of Marketing in Lagos through Bradfield Consulting Limited to lead the marketing strategy across seasonings, snacks and breakfast products.

Role overview

The Head of Marketing will provide strategic leadership for the organization’s marketing function, driving brand equity, consumer demand, and market share growth across Seasonings, Snacks and Breakfast categories.

The successful candidate will be responsible for developing and executing integrated marketing strategies, building strong brand positioning, and ensuring effective demand generation that translates into sustainable volume and value growth.

This role requires a commercially minded and creative marketing leader with a proven ability to build brands, strengthen consumer engagement, and deliver measurable business results in a competitive FMCG environment.

Working closely with Sales, Innovation & R&D, Supply Chain and senior leadership, the Head of Marketing will lead the development of marketing capabilities, brand systems, and go-to-market processes that support long-term brand health and business expansion.

Key Responsibilities

• Develop and execute the approved national marketing strategy and annual brand plans across Seasonings, Snacks and Breakfast.
• Build and protect strong brand equity through clear positioning, consistent messaging, and differentiated consumer experiences across all touchpoints.
• Drive consumer insight generation, market research, and competitive intelligence to inform brand strategy, innovation, and communication.
• Lead the development and launch of new products, packaging, and brand campaigns in close collaboration with Innovation, R&D and Sales.
• Plan and optimize media, digital, trade marketing, activations, and below-the-line investments to maximize return on marketing spend.
• Establish disciplined marketing planning, budgeting, performance tracking, and brand health measurement using reliable data and KPIs.
• Work closely with Sales, Supply Chain, Finance and external agencies to ensure demand generation is effectively converted into availability, visibility, sell-out and brand preference.
• Build and develop a high-performing marketing team with strong capabilities in brand management, consumer marketing, digital, and trade marketing.

Requirements

Education

• Bachelor’s Degree/HND in Marketing, Business Administration, Mass Communication, or a related discipline; MBA or relevant postgraduate qualification is advantageous.

Experience

• Minimum 12 years of progressive FMCG marketing experience, including at least 5 years in senior brand or marketing leadership roles covering regional or national responsibilities.
• Preference for experience in seasonings, packaged foods, or related FMCG categories in Nigeria. Candidates from other FMCG categories must demonstrate transferable brand-building and launch experience.
• Proven track record of building or managing brands, launching new products, and delivering measurable market share and brand health growth.
• Experience managing full marketing mix (ATL, BTL, digital, trade marketing) and working closely with sales and distribution teams.
• Demonstrated exposure to marketing budgeting, agency management, media planning, and performance measurement.
• Strong understanding of Nigerian consumer behavior, regional market differences, and the realities of general trade and modern trade marketing.

Required Skills

• The ideal candidate should demonstrate a strong track record of marketing leadership and possess the strategic, commercial, and creative capabilities required to drive sustainable brand and business growth in a competitive FMCG environment. Key areas of competence include:
• Brand strategy development, positioning, and equity building.
• Integrated marketing planning and campaign execution.
• Consumer insight, market research, and competitive analysis.
• New product development and successful brand launches.
• Media, digital, and trade marketing management.
• Marketing budget control, ROI measurement, and performance management.
• Cross-functional collaboration with Sales, Innovation and Supply Chain.
• Strong analytical, creative, communication, and stakeholder management skills.
• A results-driven mindset, coupled with creativity, integrity, and adaptability in fast-paced business environments.

Compensation & Benefits

• The organization offers a highly competitive remuneration package designed to attract, motivate, and retain exceptional leadership talent. The package includes:
• Competitive base salary benchmarked against comparable Head of Marketing / Marketing Director roles in Nigerian FMCG.
• Performance-based annual incentive linked to brand health, market share, volume/value growth, and marketing ROI measures.
• Any longer-term incentive participation is subject to company approval and specific offer terms.
• Benefits and allowances will be confirmed in the approved offer, including statutory pension arrangements and any approved vehicle, health or insurance benefits.