Business Development Executive at a Media and Advertising Company – Lagos (Hybrid)

A media and advertising company is recruiting a full-time Business Development Executive in Lagos. The role focuses on winning new clients, growing advertising revenue and strengthening existing client relationships. The work arrangement is hybrid.

Key responsibilities

• Identify and secure new clients, advertisers, brands and business opportunities.
• Build and maintain a strong sales pipeline to achieve revenue targets.
• Conduct sales presentations, client meetings and commercial negotiations.
• Manage client relationships and support account growth, renewals and retention.
• Prepare proposals, media plans, quotations and advertising presentations.
• Negotiate campaign terms and pricing within approved guidelines.
• Coordinate with Finance and Operations to support campaign execution and timely collections.
• Monitor campaign delivery and maintain client satisfaction.
• Track market trends, competitor activities and new business opportunities.
• Maintain accurate CRM records, sales reports and revenue forecasts.

Requirements and qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Economics or a related field.
• Two to four years’ experience in media sales, advertising, business development or a related commercial role.
• A proven record of achieving sales and revenue targets.
• Experience in out-of-home (OOH) advertising, media, advertising or marketing communications is preferred.
• Strong client relationship management, negotiation and deal-closing skills.
• Ability to develop sales proposals and presentations.
• Experience with CRM tools and sales reporting systems is an advantage.
• Excellent communication, presentation and interpersonal skills. A professional certification in Sales, Marketing or Business Development is an added advantage.

Salary

₦250,000–₦300,000 net per month.