Business Development Executive at Mikay Agency – Lagos

Mikay Agency is recruiting a Business Development Executive in Lagos to identify commercial opportunities, attract new clients and grow revenue for its digital marketing and creative services.

Key responsibilities

• Research prospective clients and develop new business opportunities across relevant industries.
• Generate qualified leads through networking, referrals, outreach, social media and other approved channels.
• Introduce the agency’s digital marketing, branding, advertising, content creation and related services to prospective clients.
• Build relationships with potential and existing clients, identify their needs and arrange discovery meetings and presentations.
• Prepare proposals, quotations, pitch decks and service packages with relevant internal teams.
• Negotiate terms within approved limits and refer exceptions to management.
• Develop sales plans, follow up on prospects and work towards monthly and quarterly revenue targets.
• Monitor market developments, competitors, pricing and emerging client requirements.
• Maintain accurate records of leads, negotiations, proposals and conversions in approved tracking systems.
• Report pipeline activity and sales performance, and coordinate handovers to service-delivery teams.
• Protect confidential client, pricing and business information.

Requirements

• Bachelor’s degree or HND in Marketing, Business Administration, Mass Communication, Public Relations, Sales Management or a relevant field.
• Two to four years’ experience in business development, sales, client acquisition or a related commercial role.
• Demonstrated skills in lead generation, prospecting, presentations, proposal development, negotiation and client management.
• Excellent communication, presentation, commercial judgement, organisation and relationship-building skills.
• Ability to work independently, meet targets and track sales activity effectively.
• Working proficiency with Microsoft Office, Google Workspace and relevant CRM tools.
• Previous agency, advertising, media or other service-business experience is an advantage.
• Professional certifications in sales, business development, digital marketing or CRM are an advantage; familiarity with the digital marketing industry is desirable.
• Experience meeting sales targets and using CRM systems or spreadsheets is desirable.

Salary

₦250,000–₦300,000 per month.