Head of Admission and Marketing at an Undisclosed College via Bradfield Consulting – Victoria Island, Lagos

An undisclosed college in Victoria Island, Lagos, is recruiting a strategic and results-driven Head of Admission and Marketing through Bradfield Consulting. The successful candidate will lead admissions, student recruitment, enrolment and marketing, with responsibility for strengthening the College’s visibility and student experience.

Key Responsibilities

• Develop and implement admissions, enrolment and marketing strategies to meet student-recruitment targets and maintain enrolment levels.
• Lead the admissions process from enquiries and applications through assessments, offers, acceptance, onboarding and enrolment.
• Manage the admissions team and maintain a high-quality experience for prospective parents, students and other stakeholders.
• Plan and deliver integrated campaigns across digital, print, social media, events and traditional channels.
• Build relationships with prospective families, alumni, feeder schools, education consultants, corporate organisations and community stakeholders.
• Oversee school communications, publications, newsletters, promotional materials, website content and social media.
• Analyse admissions and marketing data, prepare enrolment forecasts and report recommendations to the Principal and Board.
• Organise admissions events, open days, school tours, exhibitions, webinars and recruitment activities.

Qualifications

• Relevant qualifications in Marketing, Communications, Public Relations, Business Development or a related field.
• Membership of a relevant professional body such as NIMN, CIM, CIPR, NIPR or an equivalent organisation.

Experience and Preferred Expertise

• At least 10 years of relevant experience.
• Experience in admissions management, student recruitment, strategic marketing and brand management.
• Strong digital marketing, social media, CRM, lead-conversion and data-analysis skills.
• Experience in enrolment forecasting, budget management, financial planning, event planning and stakeholder engagement.
• Strong presentation, negotiation, relationship-building, communication and project-management skills.
• A record of improving student enrolment and retention.
• Experience with school admissions platforms, CRM systems and student-information systems.
• Knowledge of digital advertising, SEO, Google Analytics and social media marketing.
• Knowledge of international-school accreditation frameworks such as COBIS, CIS or BSO is relevant.
• Experience with international schools, expatriate families, international student recruitment, rebranding or reputation management is highly relevant.
• Graphic design, content creation, change-management and business-development experience are also relevant.

Remuneration and Benefits

₦400,000–₦450,000 per month, plus housing allowance, health insurance, pension, leave allowance and 13th-month pay.