Head, Sales & Marketing at Undisclosed Company – Victoria Island, Lagos

A real estate development business in Victoria Island, Lagos is hiring a Head of Sales & Marketing to lead commercial growth across premium residential estates, commercial property and land portfolios. Reporting to the Managing Director/CEO, the role carries accountability for an annual ₦10 billion gross sales target.

Revenue strategy and commercial delivery

• Lead sales plans for residential developments, commercial leases, off-plan property and strategic land assets.
• Develop commercial campaigns for high-net-worth buyers, institutional investors, corporate clients and African diaspora markets.
• Manage pipeline quality, lead conversion, sales forecasting, product positioning and the customer acquisition budget.
• Work with development and leadership teams on property pricing, flexible payment terms and off-plan investment packages.
• Oversee profit-and-loss performance for the commercial function and take ownership of agreed revenue targets.

Broker networks and marketing

• Build relationships with independent brokers, realtor associations and sales partners in Nigeria and diaspora markets.
• Develop broker commissions, incentives, training and performance programmes.
• Organise property launches, site inspections, investor sessions and broker engagement events.
• Lead digital, search, social, public relations, print, outdoor and event marketing activity.
• Maintain coherent brand positioning across investor presentations, project brochures and online channels.
• Manage go-to-market activity for residential estates, commercial assets and joint-venture developments.

Corporate leasing and business development

• Grow business-to-business leasing for premium offices and shared workspaces in Victoria Island and Ikoyi.
• Build channels for attracting investment from professionals and institutional investors in overseas markets.
• Lead sales executives, business development managers, digital marketers and external broker networks.
• Analyse competitor prices, demand, buyer behaviour and property market changes across Lagos development corridors.

Performance measures

• Achievement of the ₦10 billion annual gross sales target.
• Revenue contribution from brokers and internal teams.
• Customer acquisition cost and campaign return.
• Off-plan property sales conversion and rate of inventory uptake.
• Qualified lead generation, brand reach and pipeline growth.

Qualifications and experience

• Bachelor’s degree in Marketing, Business Administration, Economics, Estate Management or a related discipline; a master’s degree or MBA is an advantage.
• Ten to twelve years of overall commercial experience, including at least five years in senior sales leadership in Nigerian real estate.
• Evidence of personally closing or leading teams delivering multi-billion-naira real estate sales portfolios.
• Established relationships with high-net-worth buyers, corporate investors, institutional funds and broker networks.
• Knowledge of real estate CRM systems, digital sales tracking and pipeline analytics.
• Membership of relevant professional bodies such as NIM, NIESV, REDAN or FIABCI is preferred.
• Strong negotiation, strategic planning, team leadership and commercial decision-making skills.