Head of Commercial at an Undisclosed Media and Advertising Company via Bradfield Consulting – Ikeja, Lagos

An undisclosed media and advertising business in Ikeja, Lagos, is recruiting a full-time Head of Commercial to drive revenue, occupancy, growth and client retention across its advertising operations. The role is Monday to Friday and works closely with executive management, Operations, Finance and Creative & Innovation teams.

Key Responsibilities

• Develop and execute the commercial strategy, set annual, quarterly and monthly sales targets, and drive revenue, profitability and advertising-inventory utilisation.
• Acquire and develop relationships with clients, advertisers, agencies and strategic partners; lead major pitches and commercial proposals.
• Oversee customer service, renewals, retention, account development and resolution of important client issues.
• Develop pricing frameworks, rate cards and advertising-inventory allocation strategies; improve occupancy, yield and pricing competitiveness.
• Lead sales-pipeline management, forecasts, CRM records, management reporting and commercial-performance reviews.
• Track competitor activity, market developments, pricing trends and demand for Out-of-Home advertising opportunities.
• Lead, coach, mentor and assess sales and commercial staff, set development plans and build team capability.
• Coordinate with Operations on campaign delivery, Finance on invoicing and collections, and Creative & Innovation on client solutions.
• Provide management with accurate sales forecasts, market and commercial intelligence, and proposals for business expansion.

Performance Priorities

• Achieve revenue targets, occupancy rates and healthy sales-pipeline coverage.
• Maintain up-to-date pricing, inventory maps, CRM data, proposals and reporting.
• Increase market share, client retention, account growth and the profitability of advertising inventory.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Economics, Communications or a related discipline.
• At least ten years’ relevant media, advertising or marketing-communications experience, including commercial, sales or business-development leadership.
• Direct media and advertising industry experience is mandatory, preferably in Out-of-Home advertising, billboards or outdoor-media platforms; applicants without relevant industry experience will not be considered.
• At least five years of experience managing sales or commercial teams.
• Proven record of delivering significant revenue growth, client acquisition, strategic account development and commercial targets.
• Experience with advertising inventory, pricing, sales strategy and revenue optimisation.
• Professional qualifications in sales, marketing, advertising, commercial management or a relevant MBA are an advantage.

Salary

₦700,000–₦800,000 net per month.