Manager – Regional Marketing Brand Sponsorship at MTN Nigeria – Ikoyi, Lagos

MTN Nigeria is recruiting a Manager for Regional Marketing Brand Sponsorship in Ikoyi, Lagos. Reporting to the Senior Manager, Regional Marketing, the position translates national brand strategy into effective local campaigns, sponsorships and trade activations.

Key responsibilities

• Prepare annual and quarterly regional marketing plans aligned with commercial and brand priorities, with clear performance indicators.
• Adapt campaign materials, media and messages to regional market insights, language preferences and cultural contexts.
• Coordinate national campaign deployment across trade and digital channels, working with sales, sponsorship, segment and brand teams.
• Lead regional event sponsorships and field activations, from concept and agency briefing to delivery and post-event assessment.
• Inspect retail and point-of-sale brand presentation for compliance with MTN identity standards.
• Evaluate campaign performance, return on investment and customer feedback, and identify competitor activity and local growth opportunities.
• Maintain campaign scorecards, compliance reports and performance dashboards, and brief regional sales teams on product and marketing priorities.

Requirements

• First degree in Marketing, Mass Communication, Business or a social science discipline, plus a postgraduate diploma in Marketing, Business Administration or a related field.
• APCON certification and fluency in English and relevant local languages; an MBA is an advantage.
• Six to thirteen years of experience, including four to eight years in marketing, brand management, go-to-market strategy, trade marketing, advertising or activations.
• At least four years’ proven experience developing and executing brand, retail marketing and go-to-market plans.
• Experience working with agencies and commercial teams, leading people and managing time-sensitive campaigns.
• Strong knowledge of sponsorship, promotions and market activation, with effective communication, stakeholder engagement and decision-making skills.