Brand and Marketing Manager at Undisclosed Company via WAVE – Lagos

An undisclosed fashion and lifestyle brand is recruiting a Brand and Marketing Manager in Lagos through West Africa Vocational Education (WAVE).

Role overview

Report to the CEO and lead brand positioning and marketing execution across digital and physical channels, translating awareness, customer engagement and campaign activity into sales and loyalty.

Key responsibilities

• Develop the brand and marketing strategy, maintain messaging and identity standards, and review consumer and competitor insights.
• Plan collection launches, seasonal promotions, campaigns, content production and budgets with measurable commercial objectives.
• Manage marketing calendars for social, email, website and other channels; oversee paid promotion and optimise the online customer journey.
• Develop suitable influencer, creator, media and brand partnerships, agreeing deliverables, rights and performance metrics.
• Coordinate launches, pop-ups and other events that build awareness and generate customer demand.
• Work with sales and customer-service teams on customer acquisition, retention, referrals and loyalty programmes.
• Manage marketing expenditure, campaign reporting, outside partners and practical creative workflows.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent relevant experience.
• At least four years’ brand or marketing experience, including campaign or project responsibility.
• Experience in fashion, lifestyle, beauty, retail or another consumer-facing market is strongly preferred.
• Portfolio or demonstrable results in campaigns, brand development and customer or sales growth.
• Strong knowledge of digital marketing, customer behaviour, content, analytics, advertising and e-commerce tools.
• Ability to manage budgets, partners, timelines, stakeholders and performance data, with excellent writing and presentation skills.

Measures of success

Progress will be judged through qualified traffic and engagement, customer enquiries and conversions, marketing-driven revenue, effective launches, repeat purchases, budget discipline, consistent branding and timely reporting.