Senior Marketing Automation Manager at Canonical – Remote (EMEA)

Canonical is recruiting a Senior Marketing Automation Manager for its remote marketing team in the EMEA region. The role reports to marketing leadership and focuses on improving multichannel customer engagement through technology, experimentation and automation.

Key responsibilities

• Design, develop and refine sophisticated lifecycle journeys across email and other CRM channels.
• Oversee the performance, reliability and ongoing health of the Marketo environment.
• Lead experiments involving nurturing programmes, audience targeting and conversion improvements.
• Develop lead scoring, lead nurturing and engagement frameworks that support marketing objectives.
• Create reusable automation workflows that help other marketing stakeholders work efficiently.

Requirements

• Advanced working knowledge of Marketo, HubSpot or Salesforce Marketing Cloud.
• Experience connecting CRM platforms with other systems and implementing automated integrations.
• Ability to work with at least two of Python, JavaScript, SQL and Velocity.
• Sound understanding of lead generation data, segmentation strategy and CRM best practices.
• Awareness of developments in marketing technology, with a practical and analytical approach to problem-solving.
• Comfort with campaign ownership, collaborative working and continuous learning.

Benefits and working environment

• Fully remote working and opportunities to meet international colleagues at company sprints.
• Annual learning and development allowance of USD 2,000.
• Annual compensation review, recognition rewards and annual holiday leave.
• Parental leave and an Employee Assistance Programme.
• Priority Pass and possible travel upgrades for long-haul company events.

Base pay is determined by location, experience, knowledge and skills. Some roles may qualify for additional incentives or benefits depending on their terms and location.