Head of Brand, Marketing & Communications via HR on Wheels – Victoria Island, Lagos (Hybrid)

An organisation active in education, skills development and service-based business is recruiting a hybrid Head of Brand, Marketing & Communications in Victoria Island, Lagos. The position leads marketing strategy, public relations, customer acquisition and brand visibility.

Role overview

The hiring organisation, an organisation operating in the education, skills development, and service-based business sectors, is seeking an experienced and commercially minded Head of Brand, Marketing & Communications to lead its brand positioning, marketing strategy, corporate communications, and visibility initiatives.

The successful candidate will drive brand awareness, customer acquisition, and business growth while strengthening corporate communications, executive visibility, and strategic partnerships.

The ideal candidate must be creative, hands-on, results-oriented, and capable of managing marketing campaigns, external agencies, and content development while building an effective marketing function.

Responsibilities

• Develop and manage brand strategies to strengthen brand identity, positioning, visibility, and market reputation across the organisations.
• Plan and execute marketing campaigns to drive student enquiries, enrolments, customer acquisition, and business growth.
• Oversee digital marketing activities, including social media, email marketing, online advertising, and website content.
• Lead corporate communications, public relations, media engagement, and executive visibility initiatives.
• Coordinate media opportunities, events, speaking engagements, and thought leadership activities.
• Collaborate with management and the Partnerships Lead to develop marketing materials, proposals, corporate profiles, and partnership presentations.
• Oversee the creation of marketing and corporate content, including videos, graphics, articles, success stories, and promotional materials.
• Monitor campaign performance, brand awareness, customer acquisition, and other marketing metrics, providing regular reports and recommendations.
• Manage external agencies, consultants, freelancers, marketing budgets, and service providers to ensure quality and timely delivery.
• Build and lead an effective marketing team as the function expands, ensuring alignment with organisational objectives.

Qualifications and experience

• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, Public Relations, or a related discipline.
• 5–7 years’ relevant experience in marketing, brand management, corporate communications, or public relations.
• Proven experience developing and executing marketing campaigns and managing digital marketing platforms.
• Strong experience in brand management, content development, corporate communications, and public relations.
• Experience managing external agencies, consultants, marketing budgets, and service providers.
• Excellent writing, communication, presentation, and interpersonal skills.
• Strong analytical skills with the ability to measure and report marketing performance.
• Commercial awareness and the ability to translate marketing initiatives into measurable business results.
• Experience supporting partnerships, sponsorships, or business development initiatives will be an advantage.
• Experience in education, skills development, technology, workforce development, or service-based businesses will be an added advantage.
• Ability to work independently, manage multiple projects, and engage effectively with senior management and external stakeholders.

Salary

• N800,000 – N1,000,000 Gross Monthly.