Trade Activation Manager at Ultimum Limited – Abia State

Ultimum Limited is hiring a full-time Trade Activation Manager in Abia State to plan and oversee local trade marketing and distributor engagement.

Responsibilities

• Design and implement activation plans aligned with the assigned territory’s customers, retailers and sales potential.
• Coordinate in-store promotions, merchandising, launch activities and seasonal campaigns.
• Prioritise retail outlets and key accounts for trade visibility and execution.
• Develop relationships with distributors, wholesalers, retailers and field sales teams.
• Support trade partners with product knowledge and activation guidelines.
• Negotiate the placement of point-of-sale displays, coolers and other retail materials.
• Monitor store-level execution against merchandising and planogram standards.
• Review sales, competitor activity and activation results, and submit territory-performance reports.
• Control territory activation spending and coordinate work with agencies and vendors.

Requirements

• Bachelor’s degree in Marketing, Business Administration or a related field.
• At least five years’ experience in FMCG trade marketing, sales or field marketing.
• Knowledge of the territory’s retail network and consumer behaviour.
• Proficiency with Microsoft Office and data analysis tools.
• Strong negotiation, planning, relationship management and reporting skills.
• Willingness to travel extensively within the assigned territory.