CRM Strategist (Real Estate) at an Undisclosed Real Estate Company via Outsource Nigeria – Lekki-Epe, Lagos State

An undisclosed real estate business, recruiting through Outsource Nigeria, is seeking a full-time CRM Strategist in the Lekki-Epe area of Lagos. The position will lead customer relationship management strategy, improve conversion and retention, and strengthen sales reporting and customer engagement processes.

Responsibilities

• Design and implement CRM strategy supporting property sales, marketing, client retention and customer experience.
• Administer and optimise CRM systems, lead allocation rules, customer records and sales workflows.
• Develop lead-nurturing and customer communication processes across approved email, telephone and messaging channels.
• Configure dashboards, automations, alerts and reporting templates, and help connect CRM platforms to relevant business systems.
• Support users, troubleshoot platform issues and recommend technology improvements based on cost, usability and scalability.
• Analyse lead response times, conversion rates, sales pipelines, customer engagement and marketing campaign performance.
• Maintain data quality through reviews for duplicated records, incomplete information, inactive leads and re-engagement opportunities.
• Work with sales, marketing, customer service, finance and management to improve handovers, follow-up compliance and revenue forecasting.
• Maintain appropriate access controls, customer consent records and data-protection compliance, including obligations under the Nigeria Data Protection Act 2023.
• Track CRM adoption, customer retention, process efficiency and related performance indicators, and present findings to management.

Qualifications and experience

• Bachelor’s degree or HND in Marketing, Business Administration, IT, Computer Science, Data Analytics or a related field.
• Three to five years of experience in CRM management, sales operations, marketing automation, customer analytics or a related discipline.
• Experience implementing or optimising CRM platforms such as HubSpot, Salesforce, Zoho CRM or Microsoft Dynamics 365.
• Strong Excel, reporting, analytics, customer segmentation and lead-management skills; Power BI is an advantage.
• Good knowledge of customer data governance, communication, cross-team collaboration and process improvement.
• Experience in real estate, property investment, financial services or another customer-focused sector is an advantage.

Salary and benefits

Net monthly salary: ₦500,000. The role offers career development and opportunities to contribute to business growth and digital transformation in a collaborative working environment.