Marketer at an Undisclosed Company via Elite Talent Placements – Benin City, Edo

An undisclosed diagnostic healthcare centre in Benin City is recruiting a Marketer to develop referral relationships, promote diagnostic services and grow corporate and HMO accounts.

Role overview

Grow patient volumes, referrals and corporate/HMO accounts, and build trust in the centre among clinicians, employers and the community.

Responsibilities

• Build a referral network of doctors, hospitals, clinics, pharmacies and HMOs through regular visits and follow-up.
• Promote laboratory, imaging and diagnostic services and health packages, including corporate wellness and school/community screenings.
• Secure and manage corporate and HMO/insurer accounts (including Group subsidiaries); agree tariffs, onboarding and billing with Finance.
• Plan health-awareness campaigns, digital content and outreach events.
• Monitor patient experience from enquiry to result delivery; escalate complaints and turnaround issues to the Centre Manager.
• Keep content ethical and compliant: no unverified clinical claims; strict patient confidentiality.
• Submit a weekly report on leads, referrals, accounts, conversions and competitor activity.

Key Performance Indicators

• Test volumes and revenue attributable to marketing.
• Active referrers; corporate and HMO accounts won.
• New-patient numbers; lead-to-patient conversion.

Qualifications and requirements

• B.Sc/HND in Marketing, Public Health, Medical Laboratory Science or related; 2 years’ marketing experience, preferably healthcare, pharma or diagnostics.
• Excellent communication and relationship skills; credible with medical professionals; organised, self-motivated, ethical.