National Sales Manager at an FMCG Company via Bradfield Consulting – Lagos

An FMCG business is seeking a National Sales Manager in Lagos through Bradfield Consulting to lead national sales, expand distribution and strengthen commercial performance across its seasonings, snacks and breakfast categories.

Responsibilities

• Deliver the national sales plan and translate growth targets into region, territory, channel and team objectives.
• Build distribution through general trade, wholesalers, open markets, modern retail, institutional buyers and appropriate digital channels.
• Develop a capable sales organisation for product launches, geographic growth and expansion into new categories.
• Balance revenue and volume growth with price, margin, trade spend, customer credit, collections and distribution costs.
• Oversee commercial forecasting, reporting, field controls and sales-force productivity.
• Coordinate with Marketing, R&D, Supply Chain, Operations and Finance on availability, demand and cash conversion.

Requirements

• Bachelor’s degree or HND in Marketing, Business Administration, Economics, Finance or a related field; MBA or postgraduate qualification is advantageous.
• At least 12 years’ progressive FMCG sales experience, including five years managing major regional or national sales operations.
• Strong general-trade, distributor, wholesaler and key-account experience in Nigeria.
• Packaged-food, seasonings or new-product-launch sales experience is preferred.
• Evidence of revenue and distribution growth, route-to-market planning, pricing and margin management.
• Confident sales leadership, negotiation, commercial analysis and stakeholder management.

Remuneration

Compensation includes a competitive base salary and a performance-linked annual incentive. Longer-term incentives and vehicle, health, insurance or other allowances are subject to company approval and the final employment offer, alongside statutory pension arrangements.