Digital Marketing Officer at an Undisclosed Luxury Goods Company – Lagos (via Fadac Resources)

An undisclosed luxury-goods business in Lagos is recruiting a Digital Marketing Officer through Fadac Resources and Services to strengthen brand visibility, acquire customers and coordinate digital campaigns.

Responsibilities

• Develop and deliver digital marketing plans to increase brand awareness, customer acquisition and retention.
• Manage social media, email, search engine optimisation and paid advertising channels.
• Create effective copy and content for social posts, blogs and email marketing.
• Analyse results using clicks, conversions, returns on investment and other campaign metrics.
• Plan advertising budgets and allocate resources to improve performance.
• Collaborate with creative, product, customer service and other teams to coordinate marketing activity.
• Keep abreast of digital marketing developments and recommend new approaches.

Requirements

• At least three years of relevant digital marketing experience; luxury retail, gaming, sports betting or comparable experience is preferred.
• Working knowledge of social media, email marketing, search optimisation and online advertising.
• Ability to use analytical tools such as Google Analytics to interpret campaign outcomes.
• Strong writing, content creation, campaign coordination and project-management capabilities.
• Effective communication, teamwork and adaptability.