Digital Marketing Specialist at The Simba Group – Remote

The Simba Group is hiring a fully remote Digital Marketing Specialist to develop and manage content, search campaigns, paid advertising, email marketing, video production and conversion-focused landing pages.

Responsibilities

• The successful candidate will be responsible for managing digital marketing campaigns across multiple platforms while leveraging modern tools, including AI-powered content creation solutions, to improve efficiency and performance.
• Develop engaging, persuasive, and conversion-focused content for social media, websites, email campaigns, and digital advertisements.
• Write compelling marketing copy, captions, headlines, promotional messages, and calls to action.
• Develop content ideas and maintain a consistent brand voice across digital channels.
• Create and manage content calendars to ensure consistent and strategic content delivery.
• Develop engaging visual and written content tailored to different platforms and target audiences.
• Identify opportunities to improve reach, engagement, brand awareness, and audience growth.
• Conduct keyword research and optimise website content, landing pages, and other digital assets.
• Monitor search performance and recommend improvements based on analytics and keyword trends.
• Develop effective advertising creatives, copy, and audience targeting strategies.
• Conduct A/B testing to improve campaign effectiveness and conversion performance.
• Write engaging email copy and create campaign layouts.
• Track email campaign performance, including open rates, click-through rates, and conversions.
• Use AI-powered tools to generate video content, voiceovers, visuals, and other marketing assets where appropriate.
• Develop video advertisements, promotional videos, product demonstrations, and other marketing materials.
• Develop compelling landing page copy, layouts, headlines, and calls to action.
• Monitor landing page performance and recommend improvements to increase conversions.
• Analyse campaign data to identify trends, opportunities, and areas for improvement.

Requirements

• Bachelor’s Degree or relevant qualification in Marketing, Digital Marketing, Mass Communication, Communications, or a related field is an advantage.
• Proven experience in digital marketing, performance marketing, content marketing, or a similar role.
• Demonstrable experience in copywriting, content creation, and social media management.
• Working knowledge of SEO, SEM, and paid digital advertising.
• Experience with email marketing platforms and campaign management tools.
• Proficiency in video editing software and familiarity with AI-powered video creation tools.
• Experience creating and optimising landing pages using relevant website builders or content management systems.
• Familiarity with digital marketing analytics and reporting tools, such as Google Analytics 4 and Google Search Console.
• Strong written communication, creativity, analytical thinking, and time management skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a fully remote environment.
• A portfolio demonstrating relevant campaigns, content, videos, landing pages, or other digital marketing projects is an advantage.