Head, Marketing & Merchant Acquisition at a Leading Microfinance Bank – Lagos

A leading microfinance bank is recruiting a Head, Marketing & Merchant Acquisition to lead field marketing, merchant acquisition and field sales operations in Lagos. The role focuses on expanding the merchant network, increasing POS deployment and transaction volumes, and strengthening merchant relationships.

Key responsibilities

• Develop and execute field marketing and business-development plans to grow market penetration, merchant acquisition and revenue.
• Identify commercial opportunities and expand the bank’s merchant network across Lagos and other strategic markets in Nigeria.
• Plan campaigns to increase awareness and use of POS and payment solutions, and identify high-potential commercial locations.
• Lead merchant registration, onboarding and activation across supermarkets, restaurants, pharmacies, hotels, petrol stations, retail outlets and other businesses.
• Drive POS terminal deployment, effective usage and transaction growth, and attract high-volume merchants.
• Build relationships with business owners, merchants, corporate clients and commercial partners.
• Recruit, train, coach and supervise field marketing officers, sales executives, team leads and regional supervisors.
• Set sales targets and productivity measures, monitor performance and manage team effectiveness.
• Develop merchant engagement and retention strategies, resolve complaints and operational challenges, and identify cross-selling and upselling opportunities.
• Monitor merchant satisfaction, retention and transaction activity to reduce dormant accounts.

Requirements

• Bachelor’s degree or HND in Business Administration, Marketing, Banking and Finance, Economics, Sales Management or a related discipline.
• Seven to ten years’ relevant experience in sales, marketing, business development or merchant acquisition within financial services, preferably banking.
• Substantial experience in a commercial bank, microfinance bank, fintech company, payment service provider or related financial-services organisation.
• Hands-on experience in merchant acquisition, POS terminal deployment, merchant onboarding and electronic payment solutions.
• Applicants should have held roles such as Head of Merchant Acquisition, Head of Field Sales or Head of Agency Banking. The supplied vacancy details specifically state that candidates without experience in these roles should not apply.

Benefits

Benefits include HMO, pension and allowances.