Senior Sales Executive at Four Points by Sheraton (Marriott International)

Marriott International is recruiting a Senior Sales Executive for Four Points by Sheraton in Lagos. The role is responsible for generating hotel revenue through proactive sales, account management, business development and relationship building. It focuses on securing corporate, government, NGO, group and event business while increasing room revenue, meeting-space utilisation, food and beverage sales and overall hotel profitability.

Department: Sales & Marketing
Reports to: Sales Manager / Director of Sales & Marketing

Key responsibilities

Sales and business development

• Identify and secure new opportunities across corporate, government, NGO and group markets.
• Build and maintain key-account portfolios; conduct sales calls, site inspections and client presentations.
• Prepare and negotiate contracts, proposals and rate agreements, and generate group bookings, meetings, conferences and social events.

Account management and revenue

• Develop relationships with existing clients, monitor account production and create strategies to grow repeat business.
• Conduct quarterly business reviews and follow up promptly on leads and enquiries.
• Meet monthly, quarterly and annual sales targets; support direct bookings and digital share; and work with Revenue Management to improve occupancy and average daily rate (ADR).
• Identify opportunities to upsell rooms, meeting space and hotel services.

Reporting and market intelligence

• Maintain accurate CRM and sales-system records, prepare weekly activity and pipeline reports, and track lead conversion and account productivity.
• Contribute to budget and forecast preparation, monitor competitors and market trends, and provide feedback on opportunities and pricing.
• Represent the hotel at industry events, exhibitions and networking functions.

Performance measures

Performance indicators include revenue against budget, new-account acquisition, lead conversion, sales-call productivity, group room nights, corporate-account production, meeting and event revenue, and client retention.

Requirements and qualifications

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management or a related field.
• Three to five years of hotel sales experience.
• A proven record of meeting sales and revenue targets, with experience managing corporate and group accounts.
• Strong negotiation, presentation, relationship-management, communication and interpersonal skills.
• A revenue-driven mindset and proficiency in Microsoft Office and hotel sales systems.
• Strong organisation and time-management skills.

The additional preferred-profile section also lists a high school diploma or GED and at least two years of related work experience. It states that supervisory experience and a licence or certification are not required.