Commercial Director at an FMCG Business via Bradfield Consulting – Lagos

An FMCG business is recruiting a Commercial Director in Lagos through Bradfield Consulting Limited. The role provides executive leadership for sales, trade marketing, distribution, pricing, market expansion and sustainable profitability.

Key responsibilities

• Develop and execute commercial strategy covering revenue, market share, profitability and brand growth.
• Direct sales, distribution, trade marketing, pricing, customer development and revenue management.
• Lead go-to-market planning, product launches, innovation and expansion into new channels or regions.
• Develop distribution networks, key account relationships, wholesalers, retailers and strategic partnerships.
• Manage pricing, promotions, trade investments and commercial margins.
• Oversee demand forecasting, sales budgets, cash collection, performance management and commercial reporting.
• Recruit, develop and lead a high-performing commercial team across functions and regions.
• Support mergers, acquisitions, due diligence and business integration where relevant.
• Ensure sound governance, legal and regulatory compliance, risk management and ethical business practices.
• Advise the executive leadership team on strategy, investment and long-term growth.

Requirements

• Bachelor’s degree in Business, Marketing, Economics, Engineering or a related discipline; MBA or equivalent postgraduate study strongly preferred.
• Typically 15 or more years’ FMCG commercial experience, including at least five years in senior leadership, although exceptional candidates with less experience may be considered.
• Demonstrable success growing FMCG sales, market share, profitability and consumer brands in Nigeria or other African markets.
• Detailed knowledge of Nigerian general trade, modern trade, distributors, informal markets and emerging channels.
• Evidence of managing commercial budgets, substantial revenues, multi-region teams and strong cash collection.
• Experience in packaged foods, especially seasonings, snacks or breakfast products, is strongly preferred.
• Proven product-launch and general-trade distribution experience is essential.
• Strong financial, commercial, negotiation, market intelligence, execution and stakeholder-management skills.
• Experience managing ₦50 billion or more of annual revenue, multinational FMCG operations, market entry or M&A is advantageous, not mandatory.
• Executive education or relevant professional membership is an advantage; integrity and professional leadership are essential.

Benefits

• Executive-level base pay, with a performance-linked annual bonus.
• Potential long-term incentives subject to approval and separate agreement.
• Transportation, healthcare, accident insurance, pension and other executive benefits.
• Relocation support where applicable.